Branding Case Study
ZE'VENIR
Nurture with Mother Nature
Surfacing Authenticity
As a holistic, up-and-coming local skincare brand, Ze’Venir is committed to providing an affordable and authentic skincare solution for all. To adapt to the ever changing skincare industry, we crafted a brand story to encapsulate the essence and confidence of the brand as a trustworthy skincare provider in Malaysia.
SCOPE OF WORK
Brand Strategy
Brand Visual Identity
Brand Development
Brand Consultancy
Brand Activation Campaign
TV Commercial
Digital Marketing
Ambassador Management
Photography
Nurture with Mother Nature
Ze’Venir is born with the fusion of sound research and natural, botanical ingredients. With that in mind, we further developed its existing brand identity to truly epitomise its authenticity and reliability as a skincare range that nurtures the body, mind and soul.
Our brand strategy framework consists of a multitude of brand elements that align with its driving values. The curation of the brand narrative stems from our aim to set the foundation for Ze’Venir. The translation of its innovation into a powerful narrative proves to be an influential factor on consumer’s perception towards the brand.
An Innovative Synergy
A distinctive brand mark was evolved to strengthen the brand quality whilst providing a strong visual representation of the brand that sticks with the consumers. The brand mark symbolises the blend of raw, botanical goodness and R&D synergy in the products. Cool grey and pink were chosen as the official colour palette to demonstrate a balance of innovation and a nurturing nature.
The creation of Ze’Venir’s promotional collaterals are imprinted with trademarked designs and the tagline to enable consumers to engage with the brand and what it represents. In order to convey a positive, nature-inspired vibe, our creative direction incorporates the usage of plant-based products to accentuate the values that Ze’Venir inspires.
Creating Resonance
In a sea of skincare products, Ze’Venir’s brand persona sets it apart from other brands by resonating with its customers and establishing trust among them. Our brand strategy embodies the resourcefulness and genuineness of Ze’Venir as an ethical and good-natured source for quality and Halal personal care products.
"Our brand strategy embodies the resourcefulness and genuineness of Ze’Venir as an ethical and good-natured source for quality and Halal personal care products."
What our client say
“W3RK’s creativity and dedication in shaping Ze’venir’s image created a seamless brand identity that worked wonders for us and it gave the brand a purpose and soul that speaks to our consumers.”
Dr. Ashraf Ali
Founder of Ze'Venir
