Branding Case Study
MInTFM
Malaysia-Ireland Training Programme for Family Medicine
Transforming Lives through Family Medicine
With the rise of the global population and an increased life expectancy, the role of family physicians is becoming even more important as they are key in managing community healthcare efficiently. To ensure a sufficient number of specialists for the national population, RUMC established the Malaysia-Ireland Training Programme for Family Medicine (MInTFM), a programme tailored for aspiring Family Medicine Specialists (FMS).
SCOPE OF WORK
Brand Strategy
Brand Identity
Brand Development
Graphic Design
Creativity that Transcends Conventionality
We were approached to develop promotional collateral for the programme, which includes a logo mark. The concept behind the logo mark is derived from RUMC and the programme itself. Despite the clear-cut design, the emblematic logo mark details the components of the programme. The core of the logo depicts a nuclear family atop a book, a visual representation of the Family Medicine programme. The colours blue and green were extracted from RUMC’s iconic brand colours to create brand recognition. The logo mark was then adapted to the subsequent collateral, and it was received well for its creative and engaging nature.
