Alam Sena
Branding Case Study

TAMAN ALAM SENA



Luxury Living Made Possible

Taman Alam Sena or Sena Residences is a moderate upscale residential project built for the community’s comfort and convenience. As the concept of luxury living was still fairly new in the Pokok Sena district, we were approached by Crestern Property to develop a brand identity that emphasises the concept of affordable luxury lifestyle for first home owners.

SCOPE OF WORK

Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
Website Design
Digital Marketing
3D Architectural Visualizations

When Modernity Meets Serenity

With the idea of comfortable luxury living in mind, we painted Sena Residences’ identity to portray its overall look that is serene, yet adorned with polished details. Tying into Crestern Property’s brand essence to Breathe New Life into the Pokok Sena district, our creative direction gravitates towards a more modern, nature inspired look that will resonate with the community. The motifs and colour palette stemmed from the elements of nature around the district. Blending nature’s beauty into our visualisation, the motifs and logo were developed to convey a message of comfort and convenience in an integrated development, with the tranquillity and poise of nature in mind. Similarly, the choice of colours gives off a relaxing and harmonious mood that coincides with the heart of the project to deliver a luxurious yet comfortable living space.

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Breathing Success into Pokok Sena

To introduce Sena Residences to the market, we went into a sales launch which comprised a series of sales collaterals and sales gallery to provide interested prospects a full experience before investing and as a result, the project was a major success. Our efforts effectively transformed the community’s perception on Sena Residences and the attractive campaign drew a successful outcome in both impact and sales.

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What our client say


"W3RK is committed to deliver results based on client's expectation and requirement. They are a value-driven team, taking into account our market and audiences in drafting an effective marketing strategy."

Mr. Chua

Crestern Property Marketing Director


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3D Architectural Visualizations and Rendering

We have developed a full range of 3D architectural visualizations including exterior, interior and area view.

Alam Sena
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