Branding Case Study
HNG CAPITAL
A Global Brand For HNG Capital Malaysia
Our goal is to highlight the brand with a dynamic progression and transitioning it from old to new - Forward Thinking
Transitioning to a Global Brand
With 40 years of experience behind it, HNG Capital has undertaken a string of corporate exercises with the aim to reposition themselves as a core strategic investment company that focuses on future growth prospects. To keep the organisation on top of its competition, it needs to mark its journey on a global route.
Growing from Strength to Strength
We started with the thought of highlighting the brand with a dynamic progression and transitioning it from old to new - forward thinking. We integrated this with the concept that success needs succession, passing down the baton with the same type of leadership, integrity and motivation. We evolved its logo to give it a contemporary character and feel. By setting up their corporate identity system, we reintroduced HNG Capital from the inside out, further reinforcing its brand image that leads to positive sentiment and trust.
SCOPE OF WORK
Brand Refresh
Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
Web Design
Calendar Design
Photography
On Top of the Game
The new brand identity was launched globally as it marks its 40th year of endurance, evolution and growth, continuing with it’s journey of discovering opportunities that turn the key to countless possibilities.
From the Inside Out
HNG Capital believes that its people are its cornerstones, each playing a crucial role in moving its organisation forward and keeping it distinctive from the rest. With this in mind, we helped HNG Capital educate its stakeholders on all businesses under its belt, showcasing its diversified portfolio in power, metal, hotels / F&B, and property through a desk calendar. Our work combines creativity and functionality to form human connections which unites and energises the organisation around a singular direction from the inside out.
Hng Capital 40th Anniversary
Photography
As part of the branding exercise, we were also engaged to handle their corporate photography. We started from their head office in Penang to Metal division in Johor and lastly to Power division in Cambodia.
We took all indoor and outdoor shots including their massive power plants and transmission stations in Cambodia.
