WEKIE EDUCATION
DIGITAL CAMPAIGN - WEKIE CARES
Turning a Threat into an Opportunity
Change is inevitable and Wekie is transitioning towards a new future to serve the customers even better. This evolution also allows Wekie to rediscover fun and exciting ways to enrich children’s growth. The challenge was that Wekie's evolution happened at a time where the Covid-19 pandemic hits, while their target audience stays within a traditional setting. However, we turned this situation into an opportunity to activate Wekie’s refreshed, new identity and engage with its target audiences by introducing the new normal.
SERVICES PROVIDED
Digital Campaign Strategy
Social Media Management
Packaging Design
Wekie Cares
Our activation plan was conceived to tie in with Malaysia’s first Movement Control Order (MCO). In order to create a cohesive transition experience for all whilst encouraging children to stay safe during the pandemic, we put together a care package to be given out to existing Wekie customers. Within it comprises essential items such as a hand sanitiser and masks, together with promotional items such as stickers, kids’ handbooks, and a brochure to introduce Wekie’s new identity.
We employed Wekie’s characters in all visuals as an interactive way to communicate with children. The visuals were then converted into digital versions like WhatsApp stickers, GIFs, and animations for easy sharing. Not only is the care package an initiative to show that Wekie cares about its students’ wellbeing, it is also a great way to let the target audience familiarise with Wekie’s brand new identity and characters.
Wekie Plushies Maybe?
The campaign manages to leverage Wekie’s brand image as it received great feedback from parents that Wekie Cares. The Wekie Characters especially became very popular amongst the children and parents alike as the old, hard, and aggressive Mascot has turned into the friendly and welcoming Wekie Characters today. So the next question is, will Wekie consider making Wekie Plushies?
