Branding Case Study
HNG CAPITAL
A Global Brand For HNG Capital Malaysia
Our goal is to highlight the brand with dynamic progression and transition from old to new - Forward Thinking.
Challenges
With 40 years of experience, HNG Capital had undertaken a string of corporate exercises with the aim to reposition themselves as a core strategic investment company that focus on future growth prospects. We were engaged to rebrand HNG Capital's identity to do just that and to keep the organization on top of its competition all by itself.
Strategy
Our goal is to highlight the brand with dynamic progression and transition from old to new - Forward thinking. We integrated this with the concept of success needs succession, passing down the baton with the same leadership, integrity and motivation.
We have redesigned their logo and a whole set of their corporate identity system, as well as a corporate brand guideline. These guidelines are crucial to build a strong brand presence and keep the brand consistent.
SCOPE OF WORK
Brand Strategy
Brand Refresh
Brand Identity
Brand Development
Brand Consultancy
Web Design
Photography
Corporate Websites
We developed HNG Capital corporate website together with their Metal division and Power division websites.
As a part of the HNG Capital family, the practice of brand consistency is crucial to further reinforce the brand image that leads to positive sentiment and trust. The brand element and design for HNG Capital is consistently applied to convey just that.
Impact
As a part of the HNG Capital family, the practice of brand consistency is crucial to further reinforce the brand image that leads to positive sentiment and trust. The brand element and design for HNG Capital is consistently applied to convey just that.
This rebranding exercise strengthened the HNG Capital brand so that it continues to create value for the company.
Hng Capital 40th Anniversary
Photography
As part of the branding exercise, we were also engaged to handle their corporate photography. We started from their head office in Penang to Metal division in Johor and lastly to Power division in Cambodia.
We took all indoor and outdoor shots including their massive power plants and transmission stations in Cambodia.
