Branding Case Study
NOVEXIZ
Advancing science, preserving lives.
Making Botanical Goodness Accessible
Focused on improving the wellbeing of today’s society, Novexiz blends the advances of medical science and the efficacy of nature’s wonders to create a natural and Halal solution for all. The innovation of a local health and wellness R&D lab, Amipro, Novexiz, was developed as a support system to enhance people’s health. At the height of the pandemic, we were brought in to formulate solutions to introduce the brand and market their star product, Corofit-19 (Virofit), to the local people.
Rooted in the brand’s aspiration, we created a multitude of branding collateral to communicate their herbal therapeutic solutions to the world. Consisting of a thorough brand identity system, a product explainer video - Corofit-19 (Virofit), product labels and packaging, and a website, our work aims to create brand awareness while simultaneously adding a creative visual element to the brand.
SCOPE OF WORK
Brand Strategy
Brand Visual Identity
Brand Development
Brand Consultancy
Product Packaging Design
Product Video
Website
Synergising Creativity and Nature
By combining both technology and traditional herbs, we crafted a creative solution that adequately communicates Novexiz’s strength as an innovative natural health solution provider. The logo is a union of these two elements, with green representing natural herbs and orange symbolising the innovative technology incorporated into the production. The logo reflects the nature of Novexiz as a herbal wellness provider, with two leaves connecting to show an "N", a significant element to further reinforce brand recognition.
On top of that, we also created a tagline, "Advancing science, preserving lives" to strengthen the brand’s identity. This emphasises Novexiz’s dedication to integrate science and nature’s goodness to enhance society’s well-being. The concise tagline guides the brand to continuously keep up to their promise of providing an effective and Halal herbal wellness solution.
The identity was then applied on all their product packaging and promotional materials to reinforce their reputation as a trustworthy botanical wellness provider.
Herbal wellness that works
The branding exercise proved to be effective as the brand saw more success with the general public. The cohesive identity accurately reflects what the brand does to improve society’s well-being through natural botanical wonders.
What our client say
“It was a pleasure to work with W3RK on our branding and website. We had a great experience working with W3RK and the team were always on hand to help.
W3RK's expert advice helped guide us to a company value design that really works with our branding and was hit with the team! We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the work they produced.”
Dr. Ashraf Ali
Managing Director of Novexiz
