Branding Case Study
ENERGANCE
Smart Building Technology
Innovation to Transcend Boundaries
Energance is an authorised dealer specialising in delivering next generation intelligent building systems for the hospitality and residential industries in the Northern Region. As part of the brand’s plan to move forward, we created a brand identity that faithfully translates their innovative vision to transform conventionality through intelligence.
SCOPE OF WORK
Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
Connecting People through Smart Experiences
The flow of energy is a significant element of Energance. Thus, we developed a brand identity from the ground up that portrays the brand in a futuristic light. We began by creating a brand essence to infuse soul into the brand and encapsulate what Energance is set out to do. Innovate. Connect. Experience. This brand essence reflects Energance’s commitment to transforming futures by bridging communities to enrich lives with reliable and smart experiences. We further worked on enhancing the brand’s identity by expanding its visual elements. When creating the brand mark, we incorporated the use of gradient and space to symbolise the fluidity of energy flow and interconnectivity, the fundamental principles of the brand. Besides, the colour palette chosen for Energance complements each other and the logo, creating a cohesive identity altogether. The three main colours, space grey, red, and orange, represent Energance’s passion and reliability as a homegrown, innovative solutions provider.
With our branding efforts, we managed to establish a solid foundation for Energance in the market, positioning the brand as a reputable hospitality intelligent systems provider.
