ICONIC HARMONY

SCOPE OF WORK

Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
Master Brochure
Flyer

Penang Property Talk’s Top 10 Most Popular Projects in 2024

Our branding process started by creating a simple yet strong brand identity, with the circle or ‘O’ at its heart. Symbolising unity and community, the orange ‘O’ radiates warmth and energy while embodying the project’s central role in Alma’s transformation. A rounded typeface further enhances the approachable and welcoming nature of the logo, aligning with the project’s inclusive vision.

To complement the visual identity, we developed a vibrant colour palette combining orange tones to inspire energy and connection, with earthy hues to ground the design in stability and community values. The identity was then translated into visually compelling brochures and flyers, ensuring a cohesive representation of the Iconic Harmony brand across all platforms.

Each piece of promotional collateral was meticulously crafted to capture the spirit of Iconic Harmony. From brochures that highlighted the project’s diverse facilities and modern lifestyle to flyers that communicated its community-driven vision, every detail reinforced the vibrant brand narrative.

A New Vision for Alma

Iconic Harmony is more than a residential development; it’s a lifestyle promise to Alma. The branding reflects this ambition through its bold yet welcoming visuals, reinforcing the project’s goal to create a harmonious, community-centric residence for residents and business owners alike. We helped Iconic Harmony carve out a distinct identity in a competitive market. The cohesive approach not only gave the project a vibrant personality but also strengthened its positioning as a cornerstone of Alma’s urban transformation.

Recognition

Iconic Harmony’s appeal and impact were further solidified when it was listed as one of Penang Property Talk’s Top 10 Most Popular Projects in 2024.

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W3RK Team

Client: Iconic Maison Sdn. Bhd.
Strategy Director: Daniel Joseph
Creative Director: Tang Chen Hooi
Writer: Zoe Tan
Designer: Por Qi Yan
Motion Designer: Chua Eng Lam